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Lead tools

Instant quotes and chat assistants for your website

Many visitors leave without ever calling. Tools that answer their questions and give them a price right away turn more of them into inquiries, and send you their contact details while they're interested.

What we build

Instant quote calculator

Visitors answer a few questions and get a price range on the spot, then leave their contact details for an exact quote. We built RoofQuoter, which measures a roof from satellite imagery and estimates the cost of replacing it.

Website chat assistant

An AI assistant that answers common questions from your own site content and FAQs, at any hour, and collects contact details when a visitor is ready to talk to you.

Lead forms that reach you

Forms that ask the questions you need answered, filter out spam, save every inquiry, and send it to your inbox with a confirmation to the visitor.

How it works

  1. Intro call

    We talk through the questions your customers ask most and what you need to know before you can quote a job.

  2. Design the questions and answers

    We work out what the tool asks, how it arrives at a price or an answer, and where each lead goes.

  3. Build and test on a private preview

    You try it yourself, with real examples from your business, before it goes on your site.

  4. Add it to your site

    It goes live on a site we build, or on your existing site with a short embed code.

Lead tools

Common questions

Can you add this to my existing website?

Usually, yes. Most tools are added with a short embed code that works on Wix, Squarespace, WordPress, and custom sites. If your site is due for a redesign anyway, we can build it in from the start.

How does an instant quote calculator stay accurate?

It uses your own pricing rules, such as rates, materials, and minimums, and shows a range rather than a final price. The visitor then requests an exact quote from you, so you still review every job.

Will a chat assistant make things up?

We limit it to answering from your site and the information you give us, and have it hand off to you when it doesn't know. You review its answers before it goes live.

How much does it cost?

It depends on the tool and how complex your pricing or questions are. We give you a fixed quote after a short call. These tools can also be added to a website redesign.

Tell us what your customers ask

Describe the questions you answer every day or how you price a job. We'll reply within 2 business days.

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josie@twobearslabs.com