# Two Bears Labs

> Two Bears Labs is a two-person software studio in Minneapolis run by Josie Machalek and Nicole Kunz, working with clients anywhere in the US. We build AI agents, workflow automations, custom software, and SaaS products; build custom websites for small businesses outgrowing Wix, Squarespace, and WordPress; consult on architecture and technical strategy; and optimize sites for both traditional search (SEO) and AI search engines (GEO, generative engine optimization). Clients talk directly to the two people writing the code.

Key facts:

- Two founders, no account layer: Josie and Nicole scope, design, and build every engagement themselves.
- We design, build, and operate our own SaaS products (RoofQuoter, an AI roof estimator), so product advice comes from running products, not just shipping them.
- Engagements range from a single architecture review to designing and running a product end to end.
- Based in Minneapolis, Minnesota; works with clients remotely anywhere in the US.
- Contact: josie@twobearslabs.com

## Services

- AI, Agents & Automation: AI agents, workflow automation, model fine-tuning, and small language model training.
- Technical Consulting: architecture reviews, stack choices, and build-vs-buy decisions.
- SaaS Product Development: from first spec to running product.
- SEO & GEO: structured data, technical SEO, and generative engine optimization so businesses get found by Google and recommended by ChatGPT, Claude, and Perplexity.
- Website Redesign: rebuilding small-business sites from Wix, Squarespace, GoDaddy, or WordPress as fast custom sites, with every old page address redirected so search rankings carry over.
- Website Maintenance Plans: fully managed hosting, security patches, content changes, and monthly search checks after launch. Recommended for every site we build.
- Lead Tools: instant quote calculators, website chat assistants, and contact forms that route inquiries to the business owner.

## Pages

- [Homepage](https://twobearslabs.com/): services, founders, and contact.
- [SEO & GEO Playbook](https://twobearslabs.com/seo-geo/): our field guide to ranking in Google and getting cited by AI search engines. Covers what GEO is, how it differs from SEO, and the exact checklist we run.
- [Our Work](https://twobearslabs.com/work/): live client websites and the SaaS products we run.
- [Website Redesign](https://twobearslabs.com/website-redesign/): redesigns for small businesses moving off Wix, Squarespace, GoDaddy, or WordPress. From $2,000 (most $2,000-$15,000); recommended maintenance plan from $200/month. Covers what's included, the process, and how search rankings are preserved.
- [Maintenance Plan](https://twobearslabs.com/maintenance-plan/): fully managed hosting, security patches, content changes, and a monthly search check after launch, from $200/month.
- [Lead Tools](https://twobearslabs.com/lead-tools/): instant quote calculators, AI website chat assistants, and lead forms for small-business websites; fixed quote.
- [AI and Custom Software](https://twobearslabs.com/ai-and-custom-software/): AI agents, workflow automation, model fine-tuning, SaaS products, mobile apps, internal tools, and technical consulting; quoted against a written spec.
- [About](https://twobearslabs.com/about/): the studio and its founders, Josie Machalek and Nicole Kunz.
- [Pricing](https://twobearslabs.com/pricing/): starting prices across all services.
- [Contact](https://twobearslabs.com/contact/): project inquiry form; replies within 2 business days.
- [Privacy Policy](https://twobearslabs.com/privacy/)

## Work

- RoofQuoter (https://roof-quoter.com): our own SaaS product, an embeddable AI estimator that measures roofs from satellite imagery and shows homeowners an instant price range.
- Gehlen Construction (https://gehlenconstruction.com): marketing site for a roofing and construction company, built for local search.
- Ember Hair Co. (https://emberhairco.com): editorial brand site for a Twin Cities salon.